Depending upon the industry, there's normally five stages to a sales call.

• Information Gathering
• Application Questions
• Quotations
• Negotiation
• Sale

According to The Direct Marketing Association, the average cost of having a salesperson make a sales call runs between $300 - $500, depending upon the industry.

A salesperson averages 4 calls a day.

In the United States, with holidays and typical vacation, there's an average of 200 selling days per year. This number of selling days times 4 calls per day = 800 Calls per Year.

So, what’s the value of the calls that one salesperson makes in a year? $240,000 to $400,000  (You can adjust the amounts to fit your industry, the ratio stays the same!)

So, what happens if you start generating Sales Leads that move the potential client into the 3rd Stage of the Sales Call?

Higher Productivity at less cost!  It only takes 3 calls to complete the sale instead of five! That leaves the salesperson time to make two additional calls on someone else!

Online Sales Follow-up.

     The salesperson gets to leave a fast, easy, and professional company information portal (your Brochure Site) with all of the potential new customers made from their sales calls.   

Why this is important:

     According to the statistics regarding the importance of following up from the Association of Professional Salesmen and the National Sales Executive Association:

• 2% of sales are made on the 1st contact
• 3% of sales are made on the 2nd contact
• 5% of sales are made on the 3rd contact
• 10% of sales are made on the 4th contact
• 80% of sales are made on the 5th-12th contact !!

     Your potential new client will typically visit the brochure site one to two times before making a decision on using your services.  This fact not only gives your salesperson more contacts from this client, but places you above the competition as well. 

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